Monadic gave us a blank canvas to develop their recruitment marketing from scratch. One thing was certain though, they wanted to tap into the Southern European market. Which they’d been unsuccessful at in the past. So before starting we had to gain a clear picture of the market. We began by scraping thousands of competitor job vacancies and recruitment ads. Using this data we engineered an employer value proposition that would set Monadic up for success. Next, we had to find a way to generate job applications rapidly, without overwhelming Monadic’s small recruitment team. So we focussed on channels that were easiest to automate.

By combining data from platforms like Stack Overflow and Github with social media profiles we were able to create high-value lead lists. Based on historical data we divided them into candidates who had a high, medium, and low chance of switching jobs. Those with the highest chance were handed over to recruiters to contact manually, those with a medium chance were contacted automatically, and those with a low chance were invited to online events unrelated to recruitment, for future activation. By taking such a direct approach we delivered results and learned rapidly. We then translated these learnings into digital advertising campaigns, giving Monadic’s recruitment an even greater boost. And the best part… we automated most of the process so that the candidates simply stream into the ATS with little attention needed from the recruitment team. Which is fortunate, since their agendas are booked full with interviews.